Organization: Burlington English India
Position: Content Specialist (English)
Requirement: Full-Time
Location: Hybrid (Work from home + Delhi NCR based)
Reporting to: Head of Marketing
Experience Range: 5+ years of relevant experience
Important Shortlisting criterion
Should have relevant experience in storytelling, copywriting, creating engaging Digital Content in the education space. Should have an ability to create topical content with speed, short turn-around-time
Preference: We would prefer someone from a Brand Solutions Content & Copy background, from a Creative agency or a mainstream Content/Community platform, in the education sector.
Responsibilities:
- Core areas of responsibility includes content creation, calendar planning, content guardrails, blogs, video scripts, campaign, social copies, letters, notifications & messages
- Write engaging digital and traditional content that reflects the brand’s voice
- Ability to move with fast turn-around-time and creatively in a fast-paced, timelinedriven environment
- Produce top content that adheres to the company’s content style guidelines
- Write winning & compelling copies • Write relatable and crisp notification content that gets great CTR%.
- Social media strategy, execution and growing social media reach and engagement
- Conversant in quality checks and proofreading
- Creating and curating branded content in line with brand goals
Expectations from the Role:
- Should be an innovative thinker and a creative writer
- Proven ability to move at speed to catch key topical moments & create content in various formats
- Keenness to learn the nuances of data & measurement
- Ability to monitor SEO & traffic metrics
- Analyse trends and iterate the approach on an ongoing basis to get desired results
- Have an eye for brand awareness & customer engagement in content creation 7. Generate, edit, publish & write content daily (e.g. original text, photos, videos, letters, etc.)
Relevant Qualification:
- Full Time Graduate/Postgraduate in English, Journalism or Mass communication from a recognized/reputable institute
- 5-7 years of experience in copy writing/content writing/script development
- Strong writing skills with an impeccable command over language and grammar (nonnegotiable) • High energy and drive to work
- Great team player
- Effective communication skills
- Ability to manage multiple projects simultaneously within the team and with other departments
- The knack for editing and proof-reading content with good research-oriented skills
Why should you join?
You should join if you are confident to play a pivotal role at the #1 English language learning solutions organisation of India. You are the one if you have proven success in creating digital content across formats - Informative & comprehensive content, listicles, video, infographics, picture stories, motion videos, memes, etc. You should join if you have a deep interest in working with a closely-knit, fun-loving team and the confidence to engage with educational institutions, school leaders, teachers, parents and children.
What are we looking for?
- High energy & passionate individual with relevant experience in a Content Role and at least 5 years of experience
- Ability to work in a highly charged environment, who can think on their feet, understand & leverage topicality, optimize content for SEO and social, and move fast.
- Growth & abundance mindset
- Must have: Relevant experience of working in the education sector
NOTE: This role might require travelling. Please do not apply if you cannot or do not wish to travel.
